Animation Colour

The Professional Standard for Traditional Animation

Bring the heritage of classic cinema to your studio with the Chromacolour Animation Cel Paint range. Trusted for decades by major studios and independent creators alike, our paint is the original formula used for iconic feature films, including the legendary Who Framed Roger Rabbit.

Designed specifically for use with Animation Cels and acetate, this pigment-rich paint provides a level of adhesion and opacity that standard retail acrylics simply cannot replicate. Each of our 37 shades dries to a flat, non-reflective matt finish, ensuring your animation art is camera-ready for photographing under studio lighting.

Engineered for Superior Adhesion

Painting on plastic requires a specialist medium. Our Cel Paint is chemically optimised to create an exceptional uniform bond with celluloid and acetate film.

• Great Coverage: High pigment density means most colours cover flawlessly with a single coat.

• Flexible: Once dry, the paint remains stable, resisting cracking and peeling.

Pure Base Colours for Precise Mixing

The modern Chromacolour range has been curated to offer maximum creative control. Previously when our paints were used for feature films, the paints were usually made as "tints" (shades already containing black or white), this made combining colours difficult.  Our current collection consists of pure base colours.

This shift provides a significant advantage for the modern animator. Whereas the past masters wanted gallons of the same colour, artists of today want predictable mixing results. They want to mix their own smaller batches of custom cartoon colours. Our paints are all pure pigments, enabling you to blend custom character palettes and subtle background gradients with total accuracy. Whether you are matching a classic Disney character or developing a unique indie aesthetic, our base colours ensure your custom blends remain vibrant, clear, and exactly as intended.

From Heritage Features to Commemorative Art

While the era of hand-painted feature films has evolved, the demand for premium cel paint remains. Today, Chromacolour is the go-to choice for:

• Commemorative Cels: Still used by Disney and major studios for high-end collector pieces.

• Independent Productions: The preferred medium for traditional shorts and music videos.

• Education: The industry-standard tool for students learning the art of handmade animation.

Bespoke Colours: Looking for a specific shade not in our standard 37-colour range? We have a long history of creating custom palettes for the world’s most famous characters. contact us for a quote on bulk bespoke colour matching.