Animation Colour - White 78 - 100ml Pot

Achieve a flawless, professional-grade finish with our White 78 Animation Paint. Specially developed for the high-intensity environment of traditional animation studios, this pigment-dense formula ensures your character art remains crisp and vibrant against any backdrop. Unlike standard retail acrylics which can bead or streak on plastic surfaces, our unique paint is chemically optimised for superior adhesion to animation cels and acetate.

A key advantage of the modern Chromacolour range is the reliability of our color mixing. Historically, animation paints were sold as pre-mixed "tints". These shades already contained black or white bases. This made it nearly impossible for artists to blend their own colors without creating unpredictable, muddy results. Today, our collection focuses on pure base pigments. By using White 78 as your foundation, you can mix custom shades with total confidence, knowing the resulting hue will be exactly what you intended.

Our heritage speaks for itself: from crafting bespoke colors for Disney’s commemorative cel collections to supporting independent filmmakers worldwide, Chromacolour remains the global benchmark for quality. If your production requires a flat, non-reflective, matt surface that photographs perfectly, White 78 delivers the opacity and consistency you demand.