Creative News

In the world of animation, the difference between a stiff drawing and a living character often comes down to one fundamental principle: Squash and Stretch. By distorting a character’s shape to mimic physics and exaggerate emotion, animators can create a sense of weight and organic fluidity that captivates audiences. From the force of a high-speed landing to the elongation of a joyful laugh, discover why this technique remains the cornerstone of dynamic storytelling and how you can apply it to your own work.

Before the digital revolution, the magic of animation lived on transparent sheets of acetate. Painting animation cels is a labour of love that combines precise brushwork with a deep understanding of colour theory and storytelling. From the initial storyboard to the final hand-painted layer, discover how traditional artists breathe life into characters and why these authentic, "imperfect" masterpieces continue to captivate collectors and fans in a digital world.

2021 Christmas Opening details and a special stop motion animated treat from Super Strange Studios. Have a great Christmas!

For decades, Newplast Plasticine has been the go-to medium for everyone from world-class animators to industrial engineers. Its unique versatility makes it perfect for everything from fine art to stop motion. Dive into the world of "Marvellous Makes" by Super Strange Studios as we share their popular tutorial on how to craft your very own Plasticine snail.

See what Sturley Art had to say about our punched Economy Animation Paper and our ACME 3-pin pegbars in their latest blog post.

Ready to take your painting to the next level? McGuire and Hines Studios have launched an extensive range of video tutorials featuring our Artist Colours. From mastering the 'tools of the trade' to intricate techniques like rendering fur and background rocks, these lessons bring professional studio secrets directly to your work.

From delicate down feathers to striking raptor portraits, Andrew Forkner’s "A-Z of Painting Bird Portraits" is a 5-star essential for any wildlife artist. Discover why Andrew chooses Chromacolour exclusively for his work and where you can find his latest workshops.

Widely regarded as one of the best wildlife artists in the world, Jan Martin McGuire recently shared why she finds other paints "a struggle" compared to Chromacolour. See her latest masterpiece and read her thoughts on the ease and beauty of our professional artists' range.

Susan Johnson, a Chromacolour Artist recently won an award for her amazing work.